When developing the campaign that won us an Addy, we took our inspiration from our holiday party venue, Ping Pong Dim Sum. The campaign encompassed ten individual pieces including signage, invitations, posters, menus, directional cards, and even branded chopsticks. Aiming to convey class and sophistication, we opted for a black and white color scheme with subtle hints of the MG red. The invitation and signage highlight our secondary script font (No. Seven, for you typophiles), which juxtaposes quite nicely with our primary font Gotham. For the posters, we went for minimalism, making sure nothing detracted from the copy.
This campaign was a fun and engaging way to pump up our colleagues and ramp up excitement for the party. It also gave us an opportunity to test our creativity without limits and boundaries (well almost none).